This trend has companies eliminating their websites of crucial information: ‘We need it to be disclosed’
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By Leslie Sattler
June 8, 2024
Companies trumpeting their environmental achievements has become a familiar tune in recent years. But lately, that melody seems to be fading out.
A growing number of businesses are actually piping down about their planet-friendly practices, a trend some call “greenhushing.” What’s behind this shift, and what does it mean for our overheating Earth?
What’s happening?
A growing trend dubbed “greenhushing” has companies quietly backing away from publicizing efforts to help the climate, according to Inside Climate News. Investment giant BlackRock, for example, removed net zero commitment references from its website, according to the Washington Post. Many consumer goods brands are taking eco-actions without publicizing them, Grist wrote.
This comes as public demand for sustainable products surges. So what gives? Experts say a few factors may be at play.
Why is greenhushing concerning?
Companies have lately faced lawsuits and backlash from the left for greenwashing and the right for “woke” climate campaigns. Caught in the middle, some CEOs are choosing to stay mum on green goals to avoid blowback.
But greenhushing has risks, too. As companies go quiet on eco-pledges, monitoring progress gets tougher.
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