New disinformation campaigns reap high profits: Climate change deniers on YouTube shift their opinion
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Nicole Dominikowski
February 11, 2024
Wild claims about climate change are piling up on social media sites such as YouTube, and the platform is making a fortune out of disinformation campaigns. Now, in a major study, scientists have found that the old views of “climate deniers” have changed drastically, and they see a worrying trend.
The lack of belief in research on man-made climate change is nothing new. But in a major study, scientists have found that the attitudes of former climate change deniers have changed dramatically. Imran Ahmed is the CEO and founder of the Center for Countering Digital Hate.
Working with a team of university researchers, he used an AI model to study the evolution of climate denial claims on YouTube between 2018 and 2023. The results of the study show that there has been a sharp decline in the number of claims that climate change is not happening or is the result of human activity.
Is climate change harmless?
Instead, the researchers found an increase in claims that climate change is happening, but that the solutions to mitigate its effects are not working and that there is nothing more that can be done to reduce the “fever” of the Earth.
Scientists, journalists, politicians, communicators have persuaded and explained to the public and young people that climate change is real. But the opponents of action on climate change have opened a new front.
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